NIDOS Academy

In most departments, research and sales departments do not really work together closely. On the contrary: Often, there are even tensions between departments or there might be no interaction at all. In this 25 minute talk, Nina (an experienced Researcher) and her husband Dirk (a true Sales veteran) explore the relationship between research and sales departments, bust some common myths, clear up some typical misconceptions. They offer valuable insights and practical tipps as to how those two departments can work together and profit from each other's work. Because in the long run, this will lead to better products and more profitable business.