Market vs. User Research

Based on her experience in both worlds - Market research and UX research – Nina provided insights into the misconceptions of the two disciplines. She shared why the successful development, growth and management of any product (digital, physical or service) needs research – UX research, Market research or both. Three myths were busted:

  • MYTH Nr 1: Market research helps inventing needs to 'trick’ consumers into buying. User research puts needs over business reality.

  • MYTH Nr. 2: Market research is only about what people say. User research is only about what people do.

  • MYTH Nr. 3 : Market research is slow & expensive. User research is quick & dirty.

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