WHY should you take this course?
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You want to conduct efficient qualitative interviews that deliver real results you can use?
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You are faced with the challenge of conducting your first research and have no idea where to start?
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You want to avoid making the most common mistakes in customer research?
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You are frustrated with the output of your current research projects and want to improve your skills and results
WHO is it for?
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Anyone who wants to dive deeply into customer understanding and customer centricity
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Anyone who feels that human-centered approaches for solving problems is the only way to go
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Design Thinkers, Service Designers, UX Designers or Product Managers who do have a research challenge coming up and want to bring it to a success
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People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires.
WHAT will you learn?
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Learn how to ask the right questions in interviews with users and customers.
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Successfully run a research process from beginning to end.
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Learn about the sequence any research process needs to follow in order to be successful
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Build up knowledge on the three basic types of qualitative research approaches
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Learn how to spell out your business and research objectives to make sure you are always on the right track with your research
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Achieve clarity about the number of interviews you need to conduct for reliable results
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Raise the feeling of security in the actual interview situation with the numerous tips & tricks given
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Gain knowledge on how to proceed with the analysis of your interview including vivid examples
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Learn how you achieve non-biased research outcomes
What other participants are saying:
Learnt a lot
Jane Miskill
Good overview with a number of great actionable tips. Especially the parts about interview technique an analysis. Looking forward to her next courses.
Good overview with a number of great actionable tips. Especially the parts about interview technique an analysis. Looking forward to her next courses.
Read LessExactly what I needed
nadine mueller
I had some Interviews coming up to explore the idea for a new product. I was kind of nervous and did not feel comfortable to conduct interviews without reall...
Read MoreI had some Interviews coming up to explore the idea for a new product. I was kind of nervous and did not feel comfortable to conduct interviews without really knowing what I am doing. Found this course and it is a real treasure chest! I recommend it to everyone who has some research coming up
Read LessI did not know what I did not know
Kate Jackson
I have been doing some interviews in the past, but was not really sure whether I could do better. Took this cours and it was really a game changer! Nina expl...
Read MoreI have been doing some interviews in the past, but was not really sure whether I could do better. Took this cours and it was really a game changer! Nina explains so well what to look out for and how to handle the entire process.
Read LessVery helpful
Brent Driscoll
Super introduction to user research for everyone faced with doing it themselves! Tons of experience and real life examples. Very comfortable pace and pleasan...
Read MoreSuper introduction to user research for everyone faced with doing it themselves! Tons of experience and real life examples. Very comfortable pace and pleasant presentation. I highly recommend this course as an economical and powerful way to get you ready for your research. The value for money is amazing!
Read LessTeaching an "Old Dog" new tricks!
Mark Garner
I am happy to say that I got so much out of this course. I have been conducting interviews predominantly for Design Sprints. I wanted to understand a more in...
Read MoreI am happy to say that I got so much out of this course. I have been conducting interviews predominantly for Design Sprints. I wanted to understand a more in-depth approach to UX Research. I looked online and even did a couple of courses that disappointed me; this was not the case with this course. It provides a valuable framework for effectively conducting user research. I am starting a project this afternoon and can't wait to use the learnings. Thank you, Nina!
Read LessHighly recommended
Gülistan Güden
Nina is a fantastic teacher and able to break down her trade in a way that it is easy to follow and entertaining to watch. And unlike most introductions, she...
Read MoreNina is a fantastic teacher and able to break down her trade in a way that it is easy to follow and entertaining to watch. And unlike most introductions, she also covers analysis of qualitative data with helpful tips - a topic even experienced researchers are struggling with. In this course, she is explaining her points with helpful examples and really helps you to get the gist of good research. Being a UX researcher myself, I really enjoyed reflecting on my own work based on her tips and strongly believe it will help you to be a better researcher, too. It might also help decision-makers spot the red flags before critical decisions are made based on flawed research. Conclusion: highly recommended.
Read LessUniversal skills!
Sandra Subel
This is a great course not only for product owners or design thinkers. This course provides insights into one of the critical business skills - asking the ri...
Read MoreThis is a great course not only for product owners or design thinkers. This course provides insights into one of the critical business skills - asking the right questions - and it helps cultivating curiosity.
Read LessSimply great!!!
Ivonne K
Really nice course. It gives you the big picture while giving you a very concrete process and many tips and tricks on the way! Thx a lot Nina.
Really nice course. It gives you the big picture while giving you a very concrete process and many tips and tricks on the way! Thx a lot Nina.
Read LessCourse curriculum
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2
Theory and background
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Importance of research for the success of your business
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Short introduction to qualitative methods
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Mindset, researcher and research team
FREE PREVIEW
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3
Research preparation
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Business vs. research objectives
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Excercise: from business to research objective
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Recap exercise from business to research objectives
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Who should you speak to
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Setting up a research plan
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Recap exercise setting up a research plan
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Setting up the interview guideline | step 1
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Recap exercise 1st step to an interview guideline
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Setting up the interview guideline | step 2
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Recap exercise 2nd step to an interview guideline
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4
The actual interview situation
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The actual interview situation
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How to ask the right questions?
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5
The analysis
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The analysis
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How to proceed in an analysis
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