WHY should you take this course?

  • You want to conduct efficient qualitative interviews that deliver real results you can use?

  • You are faced with the challenge of conducting your first research and have no idea where to start?

  • You want to avoid making the most common mistakes in customer research?

  • You are frustrated with the output of your current research projects and want to improve your skills and results

WHO is it for?

  • Anyone who wants to dive deeply into customer understanding and customer centricity

  • Anyone who feels that human-centered approaches for solving problems is the only way to go

  • Design Thinkers, Service Designers, UX Designers or Product Managers who do have a research challenge coming up and want to bring it to a success

  • People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users’ / customers’ needs, wishes and desires.

WHAT will you learn?

  • Learn how to ask the right questions in interviews with users and customers.

  • Successfully run a research process from beginning to end.

  • Learn about the sequence any research process needs to follow in order to be successful

  • Build up knowledge on the three basic types of qualitative research approaches

  • Learn how to spell out your business and research objectives to make sure you are always on the right track with your research

  • Achieve clarity about the number of interviews you need to conduct for reliable results

  • Raise the feeling of security in the actual interview situation with the numerous tips & tricks given

  • Gain knowledge on how to proceed with the analysis of your interview including vivid examples

  • Learn how you achieve non-biased research outcomes

What other participants are saying:

5 star rating

Learnt a lot

Jane Miskill

Good overview with a number of great actionable tips. Especially the parts about interview technique an analysis. Looking forward to her next courses.

Good overview with a number of great actionable tips. Especially the parts about interview technique an analysis. Looking forward to her next courses.

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5 star rating

Exactly what I needed

nadine mueller

I had some Interviews coming up to explore the idea for a new product. I was kind of nervous and did not feel comfortable to conduct interviews without reall...

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I had some Interviews coming up to explore the idea for a new product. I was kind of nervous and did not feel comfortable to conduct interviews without really knowing what I am doing. Found this course and it is a real treasure chest! I recommend it to everyone who has some research coming up

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5 star rating

I did not know what I did not know

Kate Jackson

I have been doing some interviews in the past, but was not really sure whether I could do better. Took this cours and it was really a game changer! Nina expl...

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I have been doing some interviews in the past, but was not really sure whether I could do better. Took this cours and it was really a game changer! Nina explains so well what to look out for and how to handle the entire process.

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5 star rating

Very helpful

Brent Driscoll

Super introduction to user research for everyone faced with doing it themselves! Tons of experience and real life examples. Very comfortable pace and pleasan...

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Super introduction to user research for everyone faced with doing it themselves! Tons of experience and real life examples. Very comfortable pace and pleasant presentation. I highly recommend this course as an economical and powerful way to get you ready for your research. The value for money is amazing!

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5 star rating

Teaching an "Old Dog" new tricks!

Mark Garner

I am happy to say that I got so much out of this course. I have been conducting interviews predominantly for Design Sprints. I wanted to understand a more in...

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I am happy to say that I got so much out of this course. I have been conducting interviews predominantly for Design Sprints. I wanted to understand a more in-depth approach to UX Research. I looked online and even did a couple of courses that disappointed me; this was not the case with this course. It provides a valuable framework for effectively conducting user research. I am starting a project this afternoon and can't wait to use the learnings. Thank you, Nina!

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5 star rating

Highly recommended

Gülistan Güden

Nina is a fantastic teacher and able to break down her trade in a way that it is easy to follow and entertaining to watch. And unlike most introductions, she...

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Nina is a fantastic teacher and able to break down her trade in a way that it is easy to follow and entertaining to watch. And unlike most introductions, she also covers analysis of qualitative data with helpful tips - a topic even experienced researchers are struggling with. In this course, she is explaining her points with helpful examples and really helps you to get the gist of good research. Being a UX researcher myself, I really enjoyed reflecting on my own work based on her tips and strongly believe it will help you to be a better researcher, too. It might also help decision-makers spot the red flags before critical decisions are made based on flawed research. Conclusion: highly recommended.

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5 star rating

Universal skills!

Sandra Subel

This is a great course not only for product owners or design thinkers. This course provides insights into one of the critical business skills - asking the ri...

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This is a great course not only for product owners or design thinkers. This course provides insights into one of the critical business skills - asking the right questions - and it helps cultivating curiosity.

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5 star rating

Simply great!!!

Ivonne K

Really nice course. It gives you the big picture while giving you a very concrete process and many tips and tricks on the way! Thx a lot Nina.

Really nice course. It gives you the big picture while giving you a very concrete process and many tips and tricks on the way! Thx a lot Nina.

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Course curriculum